Gray Market Investigations
The market for the premium product exists as long as the product remains relatively expensive and relatively unreachable by price to the large number of consumers. Gray market for the same product may decrease the longevity of the original market. In this case gray market retailers would not be able to sustain the level of sales they enjoyed originally thus decreasing the viability of the gray market for a product. Gray Market Goods and Counterfeit Products are costing manufacturers crores of rupees in the loss annually.
GREVESGROUP® provides an extensive range of services and advice on brand protection, enforcement, and vital IP matters. We can locate witnesses, set up undercover sting operations, identify how the infiltration is made, help clients understand how products are diverted into the gray market, and build a legally sound case against the culprits.
It is very important to underscore that although gray marketing has damaging effect for the company price strategy and especially the bottom line, it can also be used for the company's advantage. Long and well established business sometimes becomes oblivious of the changes appearing on the market of a certain product.
GREVESGROUP® provides you the investigation of Gray Market to help you for protection of Intellectual Property Rights on one hand and improve channel relationships and safeguard financial assets on the other. We continuously strive to help our clients and our aim is to provide a consistently high standard of service at competitive compensations ensuring value for money. To obtain more comprehensive information related to our IPR services you may inquire on [email protected].